W-Foundation, a global relief and conservation organization, is working with the UN’s Climate Neutral Now initiative to promote sustainability and climate action through a gamified mobile social network application that encourages the public to take action and share the results of greenhouse gas emissions reductions.
So the so-called “HOOXI app” will launch on 5 December, to coincide with the UN Climate Change Conference COP24 Katowice, Poland. W-Foundation is launching its app in Korea. The users of the app can place a link on the HOOXI app to Climate Neutral Now initiative, thereby inviting other HOOXI app users to support the initiative. With the proceeds, W-Foundation will purchase UN certified emission reduction units (CERs) to support emission reduction projects in developing countries.
Completion of the missions on the app generate “mission points”, which are used to competitively rank the users on a monthly basis. As an incentive to encourage enthusiastic participation and voluntary generation of useful greenhouse gas emissions reduction data, the top 20% will be rewarded each month with WGP (W Green Pay), a blockchain currency.
A smaller subset of the missions are specifically designed to generate time series data that can over time contribute to a rigorous quantitative accounting of the public’s contribution to greenhouse gas remissions reduction through the HOOXI app.
Niclas Svenningsen, Manager of Global Climate Action at UN Climate Change commented that “we are excited to cooperate with W-Foundation to promote climate action and the Sustainable Development Goals (SDGs) in our global communities.” Youree Lee, CEO of W-Foundation, added that “providing a globally networked platform that enables a broad-based public participation in global climate actions is a key focus for us, and we love the opportunity to introduce our app users to the important work done under the auspices of the UN.”
HOOXI app is currently signing up early bird users through the this cooperative initiative forward, W-Foundation will make a donation equivalent to 1 ton of carbon for each early bird registrant who signs up through the advance registration site.
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